A skillful elevator pitch can be the foundation upon which new professional relationships are built. A not-so-skillfull pitch will make sure you are forgotten – or, even worse, leave a bad impression with a potentially valuable contact. “The perfect elevator pitch should take no more than 30 seconds and incorporate your number of years of experience, areas of expertise, key skills and some key projects or brands that you have been associated with,” says Jessica Bedford of niche recruiting firm Artisan Creative. “If there is anything that makes you stand out, work that into your pitch as well.” Yes, easier said than done – but doable, nonetheless. Check out these expert tips for an effective elevator pitch. Read more.