While it’s important to work on your résumé and ensure it sparkles, a cover letter can be just as important. This often overlooked tool can make all the difference. Here’s what hiring managers are looking for in a cover letter that will set you apart from the rest: 1. Give your credentials. What do you want people to know about you first and foremost during your elevator pitch? This is exactly what you should include in the first paragraph of your cover letter. Read more.