Do you agonize over what to say in a cover letter, or do you simply change the contact information and hit “send”? Do you need to send one at all? The reality is that everyone receiving applications has a different method and opinion of cover letters, and that impacts when and if your letter gets read. So what approach do you take? Stick with these tips: Always follow directions. Read the job posting thoroughly, and follow the directions. If the company requires you send a cover letter, then do so. Read more.