Everyone wants to stand out and be viewed as an ideal candidate during the hiring process. But the problem is, most people don’t know the best way of doing this. Many assume that to impress they need to emphasize that they graduated from a prestigious school or worked for a famous brand named company. Research shows that these credentials are only beneficial to a perspective candidate if they compliment accomplishments that matter to an employer. Before crafting your cover letters and resumes, you first need to understand what the needs, challenges, and acute pain points are of that particular hiring manager. Read more.