Success often depends on being memorable. Who would you hire: the nice but unremarkable candidate or the one who wowed you with not only her skills but her charisma? Who would you give the raise to: the guy who finishes all his projects but never gets noticed, or the guy who strategically calls attention to his wins? Who would you stay in touch with after a conference: the woman whose name you’ve already forgotten, or the professional who captivated the crowd with her hilarious stories? Read more.