Let’s agree you should always send a cover letter, it’s just the professional thing to do. Nonetheless, statistics show 50% of employers don’t read them and the others scan it in 5-10 seconds. That being said, how do you craft a cover letter that quickly captures their attention? First of all, let’s agree the ONLY purpose of the cover letter is to get someone to want to read your resume. It is NOT a recap of your resume or a short story of how you moved from job to job. Read more.