For some time now, individuals, products and companies have been realizing the benefits of using social media to catapult themselves into the limelight. For most modern consumers, their phone, tablet or laptop is never more than a few feet away – so what better way to engage a reader or customer than by infiltrating their social media feed? On a personal level, it’s a truth universally acknowledged that being popular is nice. So using a little joke here, a sarcastic comment there, will often be the main trigger for the likes and re-tweets to come flooding in. On a business level, however, being witty online is an invaluable marketing strategy. Read more.