Your cover letter is one of the most important factors in determining whether or not you will be offered the chance to interview for a job. Don’t skip this step or take it lightly. This is your opportunity to introduce yourself to an employer and make yourself stand out among a competitive applicant pool. Your cover letter lets the employer know you are a good match for both the company and the position—or not. Avoid the following mistakes to get your application noticed—in a good way! Read more.