It’s the job of the cover letter to make the person want to read the resume. That’s it. The letter doesn’t get you the interview — that’s the resume’s job. But if your cover letter isn’t persuasive in a different way, your brilliantly crafted resume will never make it to the first pass. So, what makes a great cover letter? Here are five easy tips to make your cover letter stand out: 1. Keep It Short. Read more.