Some people meticulously write their resume but then treat their cover letter as an afterthought, resulting in a mistake-riddled, dull and underperforming document. It is important to ensure your job search tool kit is fully equipped with high-quality, well-honed marketing messages that are blunder-free. The following four cover letter mistakes—and accompanying remedies—will help sharpen your cover letter saw. 1. Using a Generic Salutation. While it is not always possible to obtain the name of the cover letter recipient, often, with a little digging, you can. Read more.