A great cover letter is worth the time and effort it takes to write it. Employers do read cover letters, and they do accept or reject candidates based on what they see. The cover letter is where the employer will get their very first impression of you as a candidate for the job. How can you write a cover letter that will get you the interview and get you hired? Address Your Letter To The Right Person: Never address your letter “to whom it may concern,” or to a job title like “Accounting Manager at ABC Corporation.” Make the effort to find out the actual name of the person who’s going to be reading it, even if you have to call the company. Read more.