An elevator pitch is essentially used to help you gain the interest of people to talk to you when there is only a window of 20 seconds or less to speak – the amount of time you may be in the elevator with the CEO of the company you’re dying to work for or in another similar scenario. The mission is to get the contact to responds with “Why don’t you send me your resume?” or something similar like, “Let’s schedule a time to further discuss.” So, you’re probably wondering, “What makes a good elevator pitch and how can I compose one?” First off, remember that your mission is simply to get the conversation started. Read more.