The way you brand yourself on social media vastly influences how future employers perceive you. And with 87 percent of organizations believing work culture is critical to their success, this perception is crucial in standing out and getting hired. So to help you, here are four ways social media can be used to boost your personal brand — which, in turn, will help your job search: 1. Spring Cleaning: Social Media Edition – Obviously, the way you’re perceived online is a huge factor in both your personal brand and job search. Read more.